Set i too whatever you want. If you are not implementing PDT them most sites will do one of the following:
1) return to the home page
2) before checkout, submit the last url the user was at in the custom variable. Then have paypal send the user back to that url, so they can impulse buy more.
If you are using PDT, then you need to read the link that I posted, cause it will strictly inform you, that when implementing PDT you must send the user to an invoice page that
displays the information passed from the PDT about their completed purchase. This Invoice.aspx can be placed anywhere on your site.
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Best Regards,
Ryan